Chapter 14 A Career in the Arts Management and the Arts
Choose the right a Domain Name
Deciding and registering a domain name should not be done in haste. It is a valuable marketing and search tool that should successfully lead customers to your site. Careful deliberation and research should be applied, as it might be the most important decision you make when carving out your slice of the online market.
If you’re making a website for your business, your domain name should match your company name or with the products/services you provide.
For example: YourCompanyName.com or YourService.com. NB! Shorter is better!
Short is the way to go! It’s easy to type and easy to remember. It gives the possibility of using more characters in the URL in the SERPs and a better look and fit for offline marketing material.
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